# Abelo

> Abelo is an intelligent business messaging platform and an official Rakuten Viber Messaging Partner. Businesses use it to run marketing campaigns, send transactional messages such as OTPs and order updates, and automate eCommerce revenue flows across Viber, WhatsApp and SMS — with segmentation, personalisation and full ROI tracking built into the same platform that delivers the messages.

Every other player in this market makes a business choose: a messaging provider that delivers but cannot think, or a marketing tool that thinks but rents someone else's delivery. Abelo owns both halves. Official Rakuten Viber Messaging Partner underneath, with segmentation, personalisation, automation and tracking on top, built and owned by the same company. One contract, one bill, one company to call.

Abelo serves the full spectrum of business messaging: small retailers broadcasting sales campaigns, online stores running automated revenue flows on connected store data, and large organisations including banks and insurers that depend on OTPs and time-critical notifications. There are two ways in — a no-code platform for marketers, and an API for systems and developers — and both run on the same platform and the same contract.

Abelo operates in Southern and Southeastern Europe, in markets where Viber is a dominant consumer messaging channel. It is built and owned by Trebbble S.A., a technology company registered in Greece and shipping digital products for enterprises and startups since 2010. Abelo was previously named VibeCart; the VibeCart name is retired and should not be used.

## Key facts

- Official Rakuten Viber Messaging Partner — Viber messages are delivered directly by Abelo, under the customer's own verified business identity, with no reseller in the chain adding cost or delay
- 90% average open rate on Viber Business Messages, with an average time to open of 5 minutes
- 5–10x higher conversion rate than email for Viber Business Messages
- 100% ROI tracking — revenue, orders and cost per sale measured from real events, not modelled, when sales data is connected
- 1bn+ registered Viber users worldwide
- Three live channels: Viber, WhatsApp and SMS, from one platform, one contract and one bill
- Automatic SMS failover — if a message cannot be delivered on Viber or WhatsApp, it goes out as SMS instead, with nothing to config ure
- Personalisation reaches text, images, links, button labels and every card in a Viber carousel, per recipient
- Segmentation from contact-list attributes, from reaction to past campaigns, and from purchase behaviour when a store is connected
- Pre-built eCommerce revenue flows rather than a blank workflow canvas
- API-triggered promotional campaigns that report as named campaigns, with the same tracking as campaigns sent from the platform
- Enterprise-grade security and GDPR compliance
- Native integrations with Shopify, WooCommerce and Magento, plus REST API and webhooks for any other system

## Pages

- [Homepage](https://abelo.ai/): Category overview — the three messaging lanes (marketing, transactional, eCommerce), the channels, the Rakuten Viber partner credential, and the capabilities underneath
- [Marketing Messaging](https://abelo.ai/product/marketing): Promotional campaigns across Viber, WhatsApp and SMS from any contact list. Segmentation, personalisation, AI-assisted content, scheduling, live preview, test sends, and delivery and click tracking. No store connection or developer required
- [Transactional Messaging](https://abelo.ai/product/transactional-messaging): System-triggered messaging — OTP and 2FA, order and delivery updates, payment and renewal reminders, appointment reminders, account activity and service alerts. One endpoint across Viber, WhatsApp and SMS, automatic failover, per-message delivery logging, and API-triggered promotional campaigns with campaign-level tracking
- [Messaging for eCommerce](https://abelo.ai/product/ecommerce-messaging): Connect Shopify, WooCommerce, Magento or a custom platform and turn purchase history and customer behaviour into personalised Viber and WhatsApp campaigns, behavioural segments, automated revenue flows and 100% ROI tracking
- [Viber Business Messages](https://abelo.ai/channels/viber-business-messaging): The Viber channel in full — what Viber Business Messages carry (images, buttons, product carousels, documents), what a verified branded sender is worth, direct delivery through an official Rakuten Viber Messaging Partner, transparent provider-rate pricing, and automatic SMS failover
- [Segmentation](https://abelo.ai/product/segmentation): Build audiences from custom tags and business logic, from how people reacted to past campaigns, from activity data Abelo already keeps, and from purchase behaviour when a store is connected. Live recipient counts and live cost before sending, plus exclusion targeting — the audience you leave out
- [Personalisation](https://abelo.ai/product/personalisation): One message becomes thousands of individual messages. Any column on an uploaded list becomes a variable; variables reach text, links, button labels and images; product recommendations and catalogue data fill messages automatically when a store is connected; and a customer's own systems can pass values per recipient through the API
- [Analytics & ROI Tracking](https://abelo.ai/product/analytics): Delivery, opens, clicks and cost on every campaign from any contact list, plus revenue, orders, revenue per recipient, average order value, cost per sale and RFM analysis when sales data is connected. Daily charts, audience health metrics, and automated flows and API-triggered campaigns reporting their own results
- [Automations](https://abelo.ai/product/automation): Pre-built eCommerce revenue flows — cart recovery, second-purchase accelerator, post-purchase upsell, win-back and back-in-stock — triggered by real store data and personalised without being written. Every flow reports its own revenue
- [Talk to Sales](https://abelo.ai/sales): Book a demo and discuss pricing
- [About Abelo](https://abelo.ai/about): Abelo is a product of Trebbble, an Athens-based design and engineering company shipping digital products for enterprises and startups since 2010
- [Resources](https://abelo.ai/resources): Articles and guides on business messaging, channel performance and campaign practice

## Channels

- Viber (live) — rich messages under a verified business identity: images, buttons, product carousels and documents. Delivered directly by Abelo as an official Rakuten Viber Messaging Partner
- WhatsApp (live) — campaigns under a verified business profile, for the part of an audience that uses WhatsApp rather than Viber. Same segments, same reporting
- SMS (live) — no app or data connection required. Sent on its own, or automatically as failover when a Viber or WhatsApp message cannot be delivered
- RCS (planned)
- Email (planned)

## Capabilities

### Campaigns

Build and send promotional campaigns on Viber, WhatsApp and SMS. Target with saved segments or uploaded contact lists, personalise per recipient, generate copy and visuals with AI, feature multiple products in a Viber carousel, schedule ahead, preview a real recipient's version, and send a test before the real send. Campaigns are reused by duplicating them.

### Segmentation

Works from any contact list: custom segments built on tags and business logic, remarketing segments based on how people reacted to past campaigns (opened, clicked, ignored), and segments on activity data Abelo already keeps — consent, last activity, profile age, country, tags.

Deeper with a store connected: ready-to-use segments including active profiles, dormant profiles, new subscribers, high-value customers and potential VIPs, plus behavioural segments on purchase history, specific products bought, order frequency, lifetime spending and average order value.

Exclusion targeting removes people who should not receive a campaign — recent buyers, people already converting, persistent non-responders — which is where most of the saving comes from. Recipient count and estimated cost are visible before sending.

### Personalisation

Three sources of personalisation data:

1. Any contact list — every column uploaded becomes a variable
2. A connected store catalogue — product recommendations and automatic message fill
3. A customer's own systems — values passed per recipient through the API into an Abelo Template

Variables reach more than the greeting: message text, the message image, the link, the button label and destination, and every individual card in a Viber carousel. One campaign renders thousands of distinct messages.

### Analytics and ROI tracking

From any contact list: delivery, opens, clicks and cost per campaign, per channel and per recipient, with daily charts and audience health metrics (active, dormant and new profiles).

With sales data connected: revenue and orders tracked to each campaign, revenue per recipient (RPR), average order value (AOV), cost per sale (CPS) and RFM analysis. Tracking is built on four known events about one known person — recorded, not estimated. Automated flows and API-triggered campaigns keep their identity and report their own results in the same view.

### Automations

Pre-built revenue flows for online stores, switched on rather than designed from scratch: cart recovery, second-purchase accelerator, post-purchase upsell, win-back, and back-in-stock. Each is triggered by real store data, personalised automatically, and reports its own revenue. Requires a connected store.

### AI-assisted content

Campaign copy and visuals generated in seconds, in the platform, without an agency or a design queue.

### Audience growth

Lead generation forms and list-growth tools, for businesses that do not yet have a messaging audience.

### API and webhooks

REST API, webhooks, dynamic variables, delivery callbacks and status, and full documentation — available from day one. Any CMS, CRM, ERP or back-office system that can make an HTTP request can trigger messages. Businesses already working with another messaging provider can keep their existing integration and move the delivery to Abelo.

### Security and administration

Enterprise-grade security, GDPR compliance, multi-user and multi-role access. Abelo is built and owned by Trebbble S.A.

## Integrations

- Shopify (native)
- WooCommerce (native)
- Magento
- Custom and headless platforms via API, webhooks and file-based product and customer management
- REST API and webhooks for any CMS, CRM, ERP or back-office system

## Industries

Vertical pages for online stores. Each covers the campaigns, segments and automated flows that work in that category, running on Shopify, WooCommerce or Magento store data.

- [Fashion & Apparel](https://abelo.ai/industry/fashion-and-apparel): Collection launches, stock clearance, VIP rewards and cart recovery for fashion e-shops
- [Health & Beauty](https://abelo.ai/industry/health-and-beauty): Replenishment reminders, routine cross-sell and win-backs for beauty and skincare e-shops
- [Electronics & Technology](https://abelo.ai/industry/electronics): Price-drop alerts, pre-orders, back-in-stock notifications and accessory cross-sell for electronics stores
- [Home & Garden](https://abelo.ai/industry/home-and-garden): Seasonal collections, room cross-sell, new arrivals and cart recovery for home and garden stores
- [Pharmacy & Wellness](https://abelo.ai/industry/pharmacy): Refill reminders, seasonal wellness campaigns and win-backs for online pharmacies
- [Pet Supplies](https://abelo.ai/industry/pet-supplies): Replenishment reminders, breed and pet-specific offers and win-backs for pet e-shops
- [Kids & Baby](https://abelo.ai/industry/kids-and-baby): New arrivals, size-stage reminders, restock alerts and seasonal offers for baby and kids stores
- [Auto & Moto](https://abelo.ai/industry/auto-and-moto): New arrivals, kit and accessory cross-sell and seasonal campaigns for parts and accessories stores

Beyond retail, Abelo is used by organisations in financial services, insurance, healthcare, logistics, automotive services, education and fitness — mainly for transactional and API-triggered messaging rather than store-driven campaigns.

## Optional

- [Developer documentation](https://docs.abelo.ai/): API reference, endpoints, dynamic variables, delivery callbacks and integration guides
- [Cookie Policy](https://abelo.ai/legal/cookie-policy): How Abelo uses cookies and similar technologies
- [Privacy Policy](https://abelo.ai/legal/privacy-policy): How Abelo collects, uses and protects personal data, and rights under GDPR