Abelo for Fashion & Apparel
Your fashion store's fastest path to more orders
Reach your shoppers on Viber & WhatsApp with new collections, personalised offers, and flash sales. Get your campaigns seen, and every order attributed back to the message that drove it.
New collection? Get first orders in minutes.
Your drop deserves sell-out momentum from hour one — not an email that 82% of your customers never open. Send it straight to Viber or WhatsApp with photos, prices, and buy buttons right inside the chat.
Reach the right shoppers first
Use pre-built or custom segments to target customers who bought from similar categories. Your best buyers see it before anyone else.
Personalised to each customer
Past purchases, browsing history, and preferences shape every message. One template, thousands of unique sends — each customer sees products matched to their taste.
From lookbook to buy button
Product carousels with images, prices, and direct purchase links, right inside the chat. No extra clicks, no friction.
Price drops, seen in 3 minutes
A flash sale only works if people see it in time. On Viber, 98% of messages are opened — most within 3 minutes. Your offer lands on the lockscreen, not in the spam folder.
Alert the ones already interested
The customer who viewed those sneakers three times but didn't buy? She hears about the price drop first — personalised with the exact product she browsed.
Product cards that sell
The products, prices, and buy buttons are right in the message. Customers browse and start buying right through the chat.
Real-time results
Watch orders roll in as the campaign hits. Know within minutes if you need to extend the sale or if you've already hit your target.
Turn stock into cash before margins disappear
Unsold SKUs sitting in your warehouse are eating margin every day. Pick the right audience, write the offer, send. Move slow inventory this week — not next quarter.
Push overstocked SKUs to the right buyers
Segment by past purchases, browsing behaviour, and spending. The customer who bought linen trousers last July? She sees the linen clearance. Everyone else doesn't.
Set the urgency
"48 hours only" or "while stock lasts" — flash mechanics built into every campaign. Create scarcity that drives action.
Bundle and upsell
Combine slow-moving items with bestsellers. "Buy 2, get 1 free" campaigns that improve sell-through and increase average order value.
Reward your VIPs
Your top 5% of customers drive 30–40% of your revenue. Treat them like it. Send exclusive early access 24 hours before everyone else — and watch them sell out your collection before the public sale starts.
Identify VIPs automatically
Abelo segments your top spenders, most frequent buyers, and highest-value customers from your live store data. No manual lists.
Exclusivity that converts
"You're getting this 24 hours before everyone else." That's not a campaign — that's a relationship. And it drives 2–3x higher conversion than standard sends.
Personalised to their taste
A VIP who loves black dresses sees the new black collection first. Products matched to what they've bought before — personal relevance, at scale.
One platform.
Endless ways to sell more.
Whether it's a Monday morning new arrival or a Friday evening flash sale, Abelo gives you the tools to reach the right customers with the right offer at the right time.
Launch new collection
Clear stock
Win back customers
Announce seasonal promotions
Run flash sales
Announce price drops
Reward VIPs
Promote bundle deals
Request product reviews
Cross-sell accessories
Announce restocks
Send outfit recommendations
Run Black Friday campaigns
Automated flows that recover revenue while you sleep
Manual campaigns are powerful. But some revenue shouldn't depend on you remembering to hit send. These flows run in the background — triggered by real customer behaviour — and bring money back that would otherwise walk out the door.
Always-on revenue. Cart recovery, post-purchase upsells, win-backs — running 24/7 in the background. You earn while you sleep.
Zero manual work. No campaign building, no scheduling, no audience selection. Set up once — Abelo handles the rest.
Zero extra hires. Targeting, timing, & messaging handled automatically. The output of a full marketing team, without the headcount.
The Abelo Difference
Everything your fashion store needs to sell more.
You don't need five platforms, a data analyst, a copywriter, and a designer to run campaigns that convert. Abelo gives you the whole engine — so you launch faster, sell smarter, and know exactly what's working.
100% ROI tracking
Know exactly what your campaigns earn
The question isn't "did the campaign go out?". It's "how much money did it make?" Abelo tracks every order back to the message that drove it. Revenue, costs, ROI — all in real time. No more "I think marketing was profitable this month."
Revenue attribution. Every order driven by a campaign or automation is tracked. See exactly which messages led to which sales — down to the product and the customer.
Campaign performance. Open rates, click-throughs, conversions, cost per order, revenue per recipient. Know if a campaign worked — and how to make the next one better.
Real-time dashboards. No waiting for end-of-month reports. Revenue, costs, and customer health metrics update live as campaigns run.