Abelo for Kids & Baby

The fastest way to bring parents back to buy again

Reach parents with new arrivals, restock alerts, and back-to-school offers on Viber & WhatsApp, the channels they actually open. Drive repeat orders and track every sale from message to checkout.

Visual which depicts a personalized Viber message related to kids & baby

Abelo works with all leading eCommerce platforms

Shopify, WooCommerce, Magento and custom platforms

Abelo works with all leading eCommerce platforms

Shopify, WooCommerce, Magento and custom platforms

Abelo works with all leading eCommerce platforms

Shopify, WooCommerce, Magento and custom platforms

New arrivals, parents first

New arrivals, parents first

New stock? Parents see it today.

A new pram range or autumn babywear line shouldn't sit in an inbox nobody opens. Send it to Viber with photos, prices, and a buy button right in the chat.

Target by what they buy

Use pre-built or custom segments to reach parents of newborns, toddlers, or school-age kids, based on what they've ordered before. The right products reach the right families.

Product carousels that sell

Image, price, and a buy button right in the chat. No clicks between discovery and order.

Personalised to past purchases

A parent who bought your newborn essentials sees the new babywear range first, not random promotions. Every send shaped by what they already buy.

Viber messaging campaign showcasing a personalized, new product arrivals message, from a kids & baby e-commerce store.
Viber messaging campaign showcasing a personalized, restock reminder product recommendation message from a kids & baby e-commerce store.

Never let them run out

Never let them run out

Restock reminders that bring parents back

Nappies, wipes, and formula run out on a predictable cycle. A Viber campaign to parents who bought a month ago converts far higher than any generic promotion.

Segment by past purchase

Build an audience of parents who bought nappies, wipes, or formula 30 or 45 days ago. The list is ready in seconds, and you choose when to send.

Personalised to their exact product

Each parent sees the same brand, size, and variant they bought last time. One campaign template, every recipient personalised, one tap to reorder.

Upsell alongside the restock

Pair the reminder with wipes, creams, or a bottle set. Higher order value from a campaign you'd be sending anyway.

Every season, a reason

Every season, a reason

Seasonal and back-to-school offers that land on time

Back-to-school, winter layers, summer travel. Each season sends parents shopping. A timely Viber message turns that intent into an order before they search elsewhere.

Right season, right family

Segment by past purchases to reach the parents who shop for that stage. School bags to school-age families, snowsuits to toddler families.

Urgency without discounting

"Back-to-school essentials, in stock now" drives action without cutting your margin. Scarcity and timing do the work.

Bundle the season into kits

Pair a backpack with a lunchbox and water bottle as a back-to-school kit. Higher order value, one easy purchase for busy parents.

Viber messaging campaign showcasing a personalized, seasonal product recommendation message from a kids & baby e-commerce store.
Viber messaging campaign showcasing a personalized message, targeting VIP shoppers from a kids & baby e-commerce store.

Make your best customer feel it

Make your best customer feel it

Reward the parents who keep coming back

Parents who reorder are your most valuable customers. Exclusive early access and loyalty rewards convert at 2-3x the standard rate.

Identify VIPs automatically

Abelo segments your top spenders and most frequent buyers from your live store data. No spreadsheets, no manual lists.

Early access that feels personal

"You're seeing the new pram range 48 hours before everyone else." That's not a campaign, it's a relationship.

Personalised to their history

A parent who buys premium babywear sees the new premium line first. Relevance built from what they've already bought.

One platform.
Endless ways to sell more.

Whether it's a restock reminder on Tuesday or a back-to-school push on Friday, Abelo gives you the tools to reach the right parents with the right product at the right time.

Launch new collection

Run back-to-school campaigns

Promote seasonal wardrobes

Reward VIP customers

Clear seasonal and outgrown stock

Run flash sales

Recommend next-stage range

Send holiday gift campaigns

Set it once. Your store follows up for you.

Set it once. Your store follows up for you.

Automated flows that recover big-ticket orders and win parents back

Prams, car seats, and cots are big decisions parents abandon and come back to. When one is left behind, or a parent goes quiet, Abelo follows up automatically, so you don't have to.

Always-on revenue. Cart recovery, post-purchase upsells, win-backs — running 24/7 in the background. You earn while you sleep.

Zero manual work. No campaign building, no scheduling, no audience selection. Set up once — Abelo handles the rest.

Zero extra hires. Targeting, timing, & messaging handled automatically. The output of a full marketing team, without the headcount.

The Abelo Difference

Everything your kids & baby store needs to sell more.

You don't need five platforms, a data analyst, a copywriter, and a designer to run campaigns that convert. Abelo gives you the whole engine, built for kids and baby e-shops.

Quick Fill

Visual that displays Quick Fill capabilities of Abelo that help eCommerce brands quickly fill campaign content simply by selecting a product or a collection.

Your product catalogue does the typing

Pick a product and its image, price, description and link drop in from your synced store. Nothing typed means nothing mistyped.

Quick Fill

Visual that displays Quick Fill capabilities of Abelo that help eCommerce brands quickly fill campaign content simply by selecting a product or a collection.

Your product catalogue does the typing

Pick a product and its image, price, description and link drop in from your synced store. Nothing typed means nothing mistyped.

AI-powered

Visual that displays the AI capabilities of Abelo when it comes to generating copys and visuals.

Hours of agency work, done in seconds

Generate the copy and the visuals in seconds, then adjust tone, length and language until the message sounds like your shop.

AI-powered

Visual that displays the AI capabilities of Abelo when it comes to generating copys and visuals.

Hours of agency work, done in seconds

Generate the copy and the visuals in seconds, then adjust tone, length and language until the message sounds like your shop.

Personalisation

Visual that displays how Abelo personalisation enables brands to set different names, discounts, discount codes and more per Viber, WhatsApp or SMS campaign.

Every customer thinks you wrote to them

Names, past orders, abandoned carts and product recommendations pull from your store. One template becomes thousands of messages.

Personalisation

Visual that displays how Abelo personalisation enables brands to set different names, discounts, discount codes and more per Viber, WhatsApp or SMS campaign.

Every customer thinks you wrote to them

Names, past orders, abandoned carts and product recommendations pull from your store. One template becomes thousands of messages.

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner

100% ROI tracking

Know exactly what your campaigns earn

Parents can buy from you for years, but which messages build that loyalty? Abelo tracks every order back to the message that drove it, so you know what to scale and what to stop.

Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more.
Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more. (mobile view)
Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more. (tablet view)

Revenue attribution. Every order driven by a campaign or automation is tracked. See exactly which messages led to which sales — down to the product and the customer.

Campaign performance. Open rates, click-throughs, conversions, cost per order, revenue per recipient. Know if a campaign worked — and how to make the next one better.

Real-time dashboards. No waiting for end-of-month reports. Revenue, costs, and customer health metrics update live as campaigns run.