Abelo for Health & Beauty
Sell more skincare and beauty on Viber & WhatsApp
Reach your customers with personalised routines, replenishment reminders, and new launches on the channel they actually check. Every order tracked back to the message that drove it.
New product? Get your first orders in minutes.
Your latest serum or palette shouldn't sit in an inbox no one opens. Send it straight to Viber or WhatsApp with photos, prices, and a buy button right inside the chat. 89% of beauty shoppers buy the same day they discover a product. Make sure they discover yours.
Reach the customers who care most
Use pre-built or custom segments to target shoppers by skin type, past purchases, or routine preferences. Your most engaged buyers see it first.
Every message feels handpicked
Past orders, browsing history, and preferences shape every message. A customer who buys anti-ageing skincare sees the new retinol launch, not the teen acne range.
From product page to buy button
Product cards with images, prices, and direct purchase links inside the chat. No extra clicks, no friction between discovery and checkout.
Help customers complete their routine
Beauty customers don't buy one product. They buy routines. The customer who bought a cleanser needs the toner, the serum, the moisturiser. Each product sold is a door to the next. Routine-based campaigns lift average order value by over 50% and turn one-time buyers into repeat customers.
Suggest what comes next
Abelo knows what each customer already owns. Recommend the next step in their routine, personalised to their skin type and purchase history. One template, thousands of unique sends.
Bundle for higher value
"Complete your morning routine" bundles with cleanser, serum, and SPF together. Curated sets that make buying easy and increase order size.
Segment by what they're missing
Target customers who bought a cleanser but not a toner, or a serum but not a moisturiser. Every gap in a routine is a campaign waiting to be sent.
Replenishment reminders that drive repeat orders
Your moisturiser lasts 60 days. Your SPF lasts 45. Your customers know they need more, but life gets in the way and they forget. A well-timed reminder on Viber converts at 8-15%, compared to 1-3% for generic promotions. This is the highest-ROI campaign type in beauty.
Timed to their purchase cycle
Abelo calculates when each product is likely running low based on order dates. The reminder arrives at exactly the right moment, not too early, not too late.
Personalised with their exact product
No generic "time to reorder" messages. Each customer sees the specific product they bought, with the right size, variant, and price. One tap to reorder.
Pair with something new
Replenishment is the perfect moment to cross-sell. "Reorder your moisturiser and try the new vitamin C serum that pairs with it." Restock plus discovery in one message.
Reward the customers who keep coming back
Beauty has some of the strongest customer loyalty in e-commerce, with repeat purchase rates of 30-40%. Your top buyers drive a disproportionate share of revenue. Give them early access to new launches, exclusive bundles, and personalised offers that make them feel seen.
Identify VIPs automatically
Abelo segments your top spenders, most frequent buyers, and highest lifetime value customers from your live store data. No spreadsheets, no XMLs, no manual lists.
Exclusivity that deepens loyalty
"You're getting this 48 hours before everyone else." That's not a campaign, it's a relationship. And it drives 2-3x higher conversion than standard sends.
Personalised to their routine
A VIP who buys Korean skincare sees new K-beauty arrivals first. Products matched to their purchase history, preferences, and skin type.
One platform.
Endless ways to sell more.
Whether it's launching a new serum on Monday or sending replenishment reminders on Friday, Abelo gives you the tools to reach the right customers with the right product at the right time.
Launch new products
Build routine bundles
Send replenishment reminders
Reward VIP customers
Run flash sales
Announce price drops
Clear seasonal stock
Cross-sell routines
Promote gift sets
Announce restocks
Request product reviews
Run Black Friday campaigns
Automated flows that recover revenue while you sleep
Manual campaigns are powerful. But some revenue shouldn't depend on you remembering to hit send. Abelo automation flows run in the background, triggered by real customer behaviour, and bring money back that would otherwise slip away.
Always-on revenue. Cart recovery, post-purchase upsells, win-backs — running 24/7 in the background. You earn while you sleep.
Zero manual work. No campaign building, no scheduling, no audience selection. Set up once — Abelo handles the rest.
Zero extra hires. Targeting, timing, & messaging handled automatically. The output of a full marketing team, without the headcount.
The Abelo Difference
Everything your health & beauty store needs to sell more.
You don't need five platforms, a data analyst, a copywriter, and a designer to run campaigns that convert. Abelo gives you the whole engine, so you launch faster, sell smarter, and know exactly what's working.
100% ROI tracking
Know exactly what your campaigns earn
The question isn't "did the campaign go out?". It's "how much money did it make?" Abelo tracks every order back to the message that drove it. Revenue, costs, ROI — all in real time. No more "I think marketing was profitable this month."
Revenue attribution. Every order driven by a campaign or automation is tracked. See exactly which messages led to which sales — down to the product and the customer.
Campaign performance. Open rates, click-throughs, conversions, cost per order, revenue per recipient. Know if a campaign worked — and how to make the next one better.
Real-time dashboards. No waiting for end-of-month reports. Revenue, costs, and customer health metrics update live as campaigns run.