Know what your messaging actually delivered

Every Viber, WhatsApp or SMS message, every click, every order, and every euro fully tracked. Know what your marketing earned and what it cost.

Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more.
Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more. (mobile view)
Visual that displays Abelo dashboard with analytics including Revenue Attributed, Orders Attributed, Total Costs, Abelo ROI, Audience Health, and more. (tablet view)

Analytics and insights that tell you what to do next

Not just more numbers. Abelo connects messaging activity to customer actions, campaign performance and business results.

Know what worked

See how every campaign performed, from delivery and engagement to clicks, conversions and revenue.

Know what worked

See how every campaign performed, from delivery and engagement to clicks, conversions and revenue.

Know what it cost

Track messaging costs at campaign level and understand exactly what you spent to reach and convert customers.

Know what it cost

Track messaging costs at campaign level and understand exactly what you spent to reach and convert customers.

Know what to do next

Compare campaigns, audiences and channels to understand what drives results and improve future messages.

Know what to do next

Compare campaigns, audiences and channels to understand what drives results and improve future messages.

Campaign performance

Campaign performance

Campaign performance, tracked end to end

See delivery, opens, clicks and cost for every campaign, split by Viber, WhatsApp and SMS, so you know which channels are driving engagement.

Profiles targeted

Delivered & delivery rate

Opens & open rate

Clicks, CTR & CTOR

Cost by channel

Cross-campaign comparison

Visual that displays Abelo campaign analytics, like profiles targeted, messages deliverd, unique message opens, clicks, CTR, open rate, and more
Visual that displays Abelo key daily metrics, like messages delivered per day, cost per day, and more

Daily Charts

Daily Charts

See what's happening. Day by day.

A number tells you where you stand. A line tells you where you're heading. Messages and cost charted day by day, so a slow drift shows up while you can still do something about it.

Messages per day

Cost per day

Revenue per day • eCommerce-only

Orders per day • eCommerce-only

Any date range

Audience Health

Audience Health

Know whether your audience is growing

Clicks tell you what already happened. Your list tells you what happens next. See how many profiles are active, how many have gone quiet and how many joined this month, before any of it reaches your results.

Total profiles

Messaging opted-in profiles (per channel)

New sign-ups this month

Active users

Dormant profiles

Growth over time

Visual that displays Abelo analytics related to audience health, like new users, active users, dormant users, as well as marketing consent per channel (i.e. Viber, SMS, WhatsApp)
Visual that displays Abelo analytics for eCommerce, like Revenue Attributed, Orders Attributed, Total Cost, Abelo ROI, and more

ROI Tracking

ROI Tracking

eCommerce-only

eCommerce-only

eCommerce-only

Your eCommerce messaging ROI. In one view.

Open Abelo and know instantly: how much you earned, how much you spent, and whether your marketing is profitable. Built for e-shop owners, not data analysts.

eCommerce messaging ROI

Total orders and revenue

Total costs

RFM Analysis

Revenue per recipient (RPR)

Average Order Value (AOV)

Cost per Sale (CPS)

Revenue per campaign

Revenue per campaign

eCommerce-only

eCommerce-only

eCommerce-only

Your e-shop messaging campaigns, fully tracked

Send in the morning, see what it earned by the evening. Every campaign carries its own revenue, its own cost and its own ROI, split by Viber, WhatsApp and SMS so you know which channel paid.

Orders & revenue earned

Campaign ROI

Sent & delivered messages

Opens & clicks

Cost by channel

Cross-campaign comparison

Visual that displays Abelo campaign analytics for eCommerce, like Impact on Revenue and Campaign ROI

Plus, everything else a growing business needs

Segmentation

See what each audience earned and what it cost, then build the ones worth building again.

Personalisation

Tracked links per recipient, so you can see which version of a message people actually pressed.

Automations

Every flow reports its own orders, revenue and cost, so you can tell which ones pay for themselves.

API and webhooks

Trigger messages from your own systems. Anything your back office knows, Abelo can send the moment it happens.

GDPR and security

Enterprise-grade security, GDPR by design, and consent check on every send. Nobody who opted out gets messaged.

Multi-user & multi-role

Bring your team into Abelo and control who can access, manage and send from each part of your account.

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner

Official Viber Messaging Partner

One platform. One bill.

Abelo is an official Rakuten Viber Messaging Partner, so your Viber messages are sent directly through us under your own verified business identity. No reseller in the chain means no added cost or unnecessary delay.

Visual displaying Abelo is an official Rakuten Viber messaging partner