Customer segmentation that lowers your cost per sale
Build audiences from what you know about your customers, how they reacted to past campaigns and what they actually bought. No spreadsheets, no SQL.
Send to fewer people and get more back
Abelo turns the data you already have into focused audiences, so you spend less reaching people who were never likely to respond.
Build segments around your own business logic
Tag contacts however your business already describes them, in the file you upload or at any point after. Every tag becomes a filter, and tags combine, so any audience you can describe in a sentence you can build in the interface.
VIP and loyalty tiers
Wholesale and retail
Store, branch or region
Interest and category
Sign-up source
Any tag you specify
Target users based on reaction to past messaging
Your last campaign already sorted your audience for you. Some opened it, some did not. Some clicked, some did not. Abelo keeps all of it, so the interested get a follow-up and the quiet ones get something different entirely.
Received any campaign
Received a specific campaign
Engaged with any campaign
Engaged with a specific campaign
Never engaged
Any filter, or its opposite
Segment on what Abelo is already keeping for you
You do not have to hold any of this yourself. Every profile carries the channels it agreed to, the day it joined and the last time it showed a sign of life, kept current without anybody maintaining it.
Accepts Viber/WhatsApp marketing
Accepts SMS marketing
Last activity
Profile added
Country
Any filter, or its opposite
Connect your e-shop and customers arrive already sorted
Connect your store and your customers arrive already sorted by what they spend, how often they buy and how long it has been. Nothing to configure, and your first campaign can go out the same afternoon.
High-value customers
Potential VIPs
Loyal customers
New and silent subscribers
Active and dormant customers
Recent one-time buyers
Target what they did, not what you labelled them
Build the audience from the order history itself. Whether they have ever ordered, when the first was and when the last was, how many there have been, what they spent, and which products and collections they bought. Every one of them has an opposite.
Placed an order (or not)
First and last order date
Lifetime orders
Spending and lifetime spending
Purchased a specific product (or not)
Purchased from a specific collection (or not)
A segment is only worth something while it is still true
Abelo rebuilds the segment audience at the moment you send, not the moment you saved it. Yesterday's list of dormant customers is not today's.
Plus, everything else a growing business needs
API and webhooks
Trigger messages from your own systems. Anything your back office knows, Abelo can send the moment it happens.
GDPR and security
Enterprise-grade security, GDPR by design, and consent check on every send. Nobody who opted out gets messaged.
Multi-user & multi-role
Bring your team into Abelo and control who can access, manage and send from each part of your account.
