Abelo for Home & Garden
Increase seasonal sales for your home decor e-shop
Send room-based recommendations, new arrivals, and flash deals on Viber & WhatsApp. Drive more orders and track every sale from message to purchase.
Seasonal collections, sold before the season peaks
Home & Garden is driven by seasons more than any other industry. Seasonal bundles deliver 20-30% higher order values. Your campaign needs to land when the urge to refresh hits.
Time campaigns to the season
Spring planters, summer outdoor dining, autumn throws, winter lighting. Abelo lets you send seasonal collections to the right segments at the exact moment demand peaks.
Bundle for the season
"Get your balcony summer-ready" bundles with outdoor cushions, planters, and string lights together. Curated seasonal sets that increase order size and make buying effortless.
Segment by past purchases
The customer who bought outdoor furniture last spring? She sees the new garden accessories. The one who bought candles in winter? He sees the new autumn home fragrance range. Every message matches the customer's style and history.
Help customers complete the look
Home shoppers don't buy one product — they furnish spaces. A sofa needs cushions, a throw, a side table. Cross-sell campaigns are 4.5x more likely to convert and lift AOV by 10-30%.
Recommend what matches their purchase
Abelo knows what each customer bought. Suggest complementary pieces, matched to their style and room. A customer who bought a dining table sees matching chairs and a centrepiece, not random products.
Bundle by room or project
"Complete your living room" or "Finish your patio setup" bundles that group complementary products at a better price. Makes the next purchase feel like a natural step, not a new decision.
Segment by what's missing
Target customers who bought a bed frame but not bedding, or a desk but not a chair. Every incomplete room is a campaign waiting to be sent.
Flash sales, seen before your competitors' emails are opened
Home products are high-consideration purchases. Customers research and wait for the right moment. A flash sale on Viber is the push they need — 98% open rate, seen in minutes.
Target the ones most likely to buy
Segment by past purchases, loved collections, AOV, and more. The customer who added that dining set to her cart but didn't buy? She gets the flash deal first.
Tiered discounts that grow the cart
"Spend 300€, save 10%. Spend 500€, save 20%." Tier mechanics that push customers to add one more item and lift average order value by 28%.
Set the urgency
"48 hours only" or "while stock lasts" built into every campaign. Scarcity works on products customers have already researched. The discount is the final push.
New arrivals that drive discovery
Home shoppers come back for different products, not the same ones. New arrival flows that showcase your catalogue drive second-order rates 20-35% higher than transactional emails.
Show past buyers what's new
Abelo targets customers who purchased before with new arrivals matched to their style and room preferences. The customer who bought Scandinavian furniture sees the new minimalist collection, not the rustic range.
Personalised to their taste
Past purchases, order history, and spending shape every recommendation. One template, thousands of unique sends, each showing products the customer is most likely to love.
Product carousels that convert
Images, prices, and buy buttons right inside the chat. Customers browse your new collection and start purchasing right through Viber.
One platform.
Endless ways to sell more.
Whether it's a spring outdoor collection on Monday or a flash sale on dining sets on Friday, Abelo gives you the tools to reach the right customers with the right product, at the right time.
Launch seasonal collections
Cross-sell & upsell
Run flash sales
Announce new arrivals
Clear overstock
Promote bundle deals
Send back-in-stock alerts
Announce price drops
Recommend by style
Request product reviews
Promote gift guides
Run Black Friday campaigns
Automated flows that turn one-time buyers into returning customers
A customer buys a dining table and never hears from you again? That's revenue left on the table. Abelo automations follow up at the right moment with the right product, so every order opens the door to the next.
Always-on revenue. Cart recovery, post-purchase upsells, win-backs — running 24/7 in the background. You earn while you sleep.
Zero manual work. No campaign building, no scheduling, no audience selection. Set up once — Abelo handles the rest.
Zero extra hires. Targeting, timing, & messaging handled automatically. The output of a full marketing team, without the headcount.
The Abelo Difference
Everything your home & garden store needs to sell more.
You don't need five platforms, a data analyst, a copywriter, and a designer to run campaigns that convert. Abelo gives you the whole engine — so you launch faster, sell smarter, and know exactly what's working.
100% ROI tracking
Know which room, which season, which message made the sale
Did the spring outdoor campaign pay for itself? Did the cross-sell on dining chairs outperform the flash sale on sofas? Abelo tracks every order back to the message that drove it, so you know where to double down.
Revenue attribution. Every order driven by a campaign or automation is tracked. See exactly which messages led to which sales — down to the product and the customer.
Campaign performance. Open rates, click-throughs, conversions, cost per order, revenue per recipient. Know if a campaign worked — and how to make the next one better.
Real-time dashboards. No waiting for end-of-month reports. Revenue, costs, and customer health metrics update live as campaigns run.