Message personalisation down to the image and the button
Write it once. Send thousands of individual messages, each with its own copy, images, offer and links.
Every customer gets a message that was written for them
Go beyond adding a first name. Personalise the copy, offer, image, button, link and even individual carousel cards for each customer.
Not just their name.
Their offer.
Any value you hold can appear anywhere in the copy: what they bought, where they shop, which tier they are on, what their discount is. Offers vary by segment, so the loyal tier gets a number the general list never sees and you are not running four campaigns to do it.
Name and any list column
Offer and discount value
Segment-specific wording
Dates and reference numbers
Fallbacks when a value is missing
The message picture changes with the person
The image is a variable like any other. Send the trainers to the people who buy trainers and the moisturiser to the people who buy moisturiser, in the same campaign, from one message. On a lock screen, the picture does the selling before a word is read.
Per-recipient message image
Rendered preview per person
Same campaign, many visuals
The button says their thing and goes to their page
Button label and destination both vary. "Reorder your usual" for one customer and "See what's new" for another, each pointing at a different page, each tracked individually so you can see which version people actually pressed.
Per-recipient button label
Per-recipient destination link
Tracked link per recipient
Deep links into your site
Click reporting
Every card in the carousel, personalised
A Viber or WhatsApp carousel is several product cards in one message, each with its own image, title, price and button. Abelo lets you personalise each card individually, so the row of products one customer scrolls through is not the row anybody else sees.
Per-recipient card images
Title and price per card
Buttons on every card
Different products per person
Tracking on every card
Recent one-time buyers
Put your data to work in every message
Personalisation is only as good as the data behind it. Abelo can use the data you already have, whether it lives in your list, your store or your own systems.
Plus, everything else a growing business needs
API and webhooks
Trigger messages from your own systems. Anything your back office knows, Abelo can send the moment it happens.
GDPR and security
Enterprise-grade security, GDPR by design, and consent check on every send. Nobody who opted out gets messaged.
Multi-user & multi-role
Bring your team into Abelo and control who can access, manage and send from each part of your account.
