Black Friday on Viber: How e-shops engage customers and sell more
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On Black Friday every brand is shouting the same discount through the same crowded ads. Viber puts your offer straight into your customers' hands, from your own verified name. Here is how to make it sell, and what to look for in the platform you run it on.
Why Viber is the channel to own this Black Friday.
Ads get crowded and emails get buried. A Viber message lands where your customers already are, and gets read.
In Black Friday week, every brand and eCommerce store bids for the same attention at the same time. Social feeds fill with offers, search ads get more expensive, and promotional emails pile up unopened in a tab nobody checks. The businesses that win are not the ones with the deepest discount. They are the ones whose offer is actually seen by the people most likely to buy.
That is what Viber does differently. Around 90% of Viber business messages are opened within three minutes of arriving, and Viber Business Messages convert 5 to 10 times better than email. Your message arrives under your verified business name and logo, in the app your customers already open all day, not in a promotions folder. And because you are messaging your own opted-in customers, you are not paying auction prices to reach people who already know you. The cost of a message on Black Friday is the same as on any other day.
Start before Black Friday, not on it.
The e-shops that sell most on the day did the work in the weeks before: a bigger list, and a clear plan for who gets what.
Every customer who opts in before Black Friday is someone you can reach on the day without paying for an ad. Ask at checkout, add a sign-up form to your site, put a QR code on the parcel slip. Customers who choose to hear from you on Viber are exactly the audience worth selling to, and every week of growth before the big day adds to what you can sell on it.
Then plan the sequence rather than a single send. A teaser to your most engaged customers the week before. Early access for your best buyers a day or two ahead of the public offer. The main campaign on Black Friday itself, with a different offer for each audience. And a follow-up for everyone who showed interest but did not buy. Four messages, each to the right people, will outsell one message to everyone.
Send the right offer to each customer.
One discount for everyone gives away margin to people who would have bought anyway. Segments put the right offer in front of the right people.
Your customers are not one audience, so do not send them one message. Your highest spenders get early access rather than a deeper discount. Customers who bought from a collection see that collection first. People who have not ordered for months get your strongest offer, because they are the ones you are about to lose. Subscribers who never placed an order get a reason to make the first one.
This is a margin decision as much as a marketing one. If loyal customers buy at 15% off, the 30% you would have given them is profit handed back for nothing, on every order in your busiest week. Any contact list lets you segment by the details you hold and by how people engage with your messages. Connect your store, and you can segment by what customers actually bought, how much they spent and when they last ordered.
Make every Black Friday message personal.
A message with the customer's name and the products they care about beats a generic banner every time.
Personalisation turns one campaign into thousands of individual messages. Each customer sees their own name, products from the category they buy, the discount set for their segment, and a button that takes them straight to the right page. With Viber carousels, every recipient can see different product images in the same campaign, so a customer who buys trainers sees trainers and one who buys jackets sees jackets.
Viber messages can also carry more than they could last Black Friday. Rakuten Viber's August 2026 update added animated GIFs, full-screen portrait images, separate links on the image and the button, and one-tap copying of voucher codes. The image can open the product while the button opens the offer, and a code copied with a single tap is a code that actually reaches checkout. Keep the offer in the opening lines and give each message one clear action.
Follow up the customers who clicked and did not buy.
The people who opened your Black Friday offer and left are the closest you have to a sale. Reach them again, and only them.
Baymard Institute puts average cart abandonment at 70.22%, and 80.02% on mobile. On Black Friday, much of that interest is still warm by the next morning. A second message sent only to the people who clicked your campaign and have not ordered since costs a fraction of the first send and reaches the customers most likely to buy. Everyone else is left alone, which protects the list you worked to grow.
Black Friday also brings in customers who bought from you for the first time. A thank-you after delivery and a relevant product a few weeks later are what turn one discounted order into a returning customer, and a win-back message brings back the ones who go quiet.
Know exactly what Black Friday earned you.
Clicks are not sales. Connect your store and every campaign shows the revenue and orders it brought in, against what it cost.
Most Black Friday reports stop at sent, delivered and clicked. None of those tells you whether the campaign made money, which offer worked, or which audience was worth the discount. With your store connected, you see revenue, orders and cost for every campaign, split by channel, along with revenue per recipient, average order value and cost per sale.
That changes the conversation the week after. Instead of guessing, you know which segment earned what, which offer paid for itself and which one only cost you margin. Your next campaign, and next year's Black Friday, start from real numbers. See how ROI tracking works.
Why Abelo is the right choice for Black Friday on Viber.
Delivery and intelligence in one platform, on one contract. Most providers only send. Abelo also knows who to send to, and what it earned.
Abelo is an Official Rakuten Viber Messaging Partner. Your messages go out directly under your own verified business name, at provider rates, with no reseller in the chain adding cost or delay. If a Viber message cannot be delivered, it falls back to SMS automatically, so your offer and your order confirmations always arrive. WhatsApp runs from the same platform.
Other providers stop at delivery, and marketing tools rent someone else's delivery. Abelo does both. Connect Shopify, WooCommerce or Magento in minutes, with no developer, and your products, customers and orders sync on their own; on a custom platform, sync via APIs for automated updates or upload a file. Then build segments from real purchases, personalise down to individual carousel images and buttons, draft copy and visuals with AI in seconds, and track the revenue of every campaign. One platform, one contract, one bill, and a Black Friday you can measure to the euro. See Abelo for online stores.